WS Holiday Series

Spanning November through December, WS Properties’ Holiday Event Series brings festive magic to MarketStreet, Derby Street, Garden City Center, Legacy Place, and The Street. These community-first activations draw thousands of families for tree lightings, music, food, Santa meetups, and memorable photo ops.

Across 5+ properties, brands tap into Q4’s busiest foot traffic—with up to 23,000 visitors/day on weekends, and over 150,000 digital subscribers reached through owned media. These events are deeply embedded in local tradition, offering high repeat attendance and feel-good engagement that’s made for family-facing, lifestyle-conscious brands.Delta can own the “holiday getaway” narrative through a multi-property sponsorship, positioning itself as the official airline of the season. Picture branded activation tables at each event with holiday SkyMiles signups, suitcase tag giveaways, and sweepstakes for a warm-weather escape.

With on-site branding, newsletter mentions, signage, and social, Delta becomes part of the celebration—just as travelers begin planning their winter flights. This is a turnkey chance to connect with families, young parents, and gift-givers at scale.