Whitney Art Party 2026

The Whitney Art Party is New York’s most glamorous collision of art, fashion, and celebrity culture.Each winter, the Whitney Museum of American Art transforms into a glittering after-hours celebration attended by 1,000+ of the city’s most influential cultural leaders, artists, celebrities, and tastemakers. Past hosts and attendees have included Olivia Palermo, Cynthia Rowley, Coco Rocha, Michael Avedon, and New York’s patron elite.

The Art Party delivers unparalleled brand visibility: top-tier media coverage in The New York Times, The Cut, W Magazine, Elle, Vogue, and Page Six reaches millions, while guests create real-time cultural buzz across social platforms. For brands, this is a rare opportunity to align with the Whitney Museum’s legacy and activate in front of the highest-value luxury consumer demographic in the U.S.

The experience includes:

• A star-studded gala at the Whitney Museum with curated performances and installations
• Access to Whitney curators, artists, and VIP patron groups
• Prominent cultural figures across art, design, luxury, and entertainment
• Extensive earned press and red-carpet photography featured globally
• Opportunity to host activations ranging from gifting to curated brand moments

The Whitney Art Party is more than an event — it’s where luxury brands, art, and culture intersect, making it one of the most valuable experiential touch points in New York City.