When We Were Young

When We Were Young is a full-blown cultural moment—a high-emotion, high-impact festival that taps into the hearts of alternative and emo music lovers. Held in Las Vegas, it leans into the aesthetic and energy of the punk rock era, creating a nostalgic wonderland for Millennials and older Gen Zs who grew up on MySpace, Warped Tour, and eyeliner-heavy playlists.

It’s more than a lineup—it’s a shared emotional language, uniting fans through a weekend of curated chaos and catharsis. The event has been called “the ultimate emo festival” by Rolling Stone and celebrated by Alternative Press as a space where fans feel “seen and understood."

With over 1.2M Instagram followers and nearly 10M page views, the event is a proven magnet for digital engagement. For brands looking to connect with an audience that values authenticity, nostalgia, and expressive subculture, WWWY is the stage.