Western Montana Fair 2026

Big Sky’s Largest Summer Tradition

Gallery

Title Sponsorship / Naming Rights

Opportunity for brand name to lead the event or asset.

On-Site Signage

Physical brand visibility through signage at the event.

Activation Space

Physical space provided for branded installations or booths.

VIP Hospitality

Access to premium areas or experiences for high-value guests.

Tier Preview

Title Sponsor

Arena Sponsor

+3 more tiers

Held each August in Missoula, the Western Montana Fair is one of the region’s most iconic summer events, drawing tens of thousands to celebrate the state’s agricultural heritage, Western culture, and community spirit.

This six-day celebration features PRCA rodeos, carnival rides, live concerts, 4-H & FFA exhibits, and a diverse vendor marketplace—making it a magnet for families, tourists, and Montana locals alike.

Sponsorship offers unmatched regional visibility, with exposure through radio, digital, out-of-home, and on-site signage, along with branded experiences across the 46-acre fairgrounds. Whether you’re branding the main stage, sponsoring a kids zone, or owning a high-traffic space, the Fair is a dynamic platform to connect with Montana’s loyal and active consumer base.