The Players Tailgate (Super Bowl LX, 2026)

The Players Tailgate is the most exclusive pre-game experience on Super Bowl Sunday, blending celebrity access, luxury hospitality, and unmatched media exposure. Taking place in close proximity to the super bowl, the event is where sports, entertainment, and culinary excellence collide.

Each year, the Tailgate welcomes 75+ NFL players, coaches, and A-list celebrities—including names like Tyreek Hill, Odell Beckham Jr., and Chef Bobby Flay—for a one-of-a-kind celebration that sets the tone for the biggest day in sports. Guests enjoy dishes from 20+ world-renowned chefs, open premium bars, and all-you-can-eat 5-star dining, all set to live music and DJ Irie’s high-energy sets.

For select guests, the Ultra-VIP Players Lounge offers a private, invite-only environment designed for athletes, sponsors, and high-profile attendees, creating organic networking and hospitality moments that brands can own.

The event’s visibility is unmatched, generating more than 900 million media impressions across CBS, TMZ, and major social platforms, solidifying its reputation as the pinnacle of Super Bowl weekend experiences.

Sponsorship delivers direct access to celebrity talent, premium hospitality integration, and high-impact visibility in front of one of the most influential audiences in sports and entertainment.