The Pecan Street Festival

Pecan Street Festival is Central Texas’s largest street festival and one of Austin’s longest running cultural events. Celebrating 50 years, it delivers a two day experience across the historic Sixth Street District with 200 plus arts vendors, 35 plus music acts, 20 plus culinary partners, kid friendly programming, and some of the strongest high impact activations in the region.

Backed by a 30,000 dollar bilingual media buy, the festival generates more than 10 million annual impressions and attracts more than 400,000 people per year across its Spring and Fall editions. Brands benefit from exceptionally strong sampling volumes, proven automotive displays and ride and drive programs, and a highly arts driven, college educated, creative audience. With 73 percent of surveyed attendees saying they are more likely to purchase or recommend sponsor brands, the festival delivers rare brand lift at scale.