The Open Championship

The Open Championship is more than just a golf tournament—it is the oldest and most prestigious major championship in the world, where history is written, legends are made, and brands gain unparalleled global exposure. Played since 1860 on iconic links golf courses across the UK, it is the sport’s most international major championship with qualifying events on every continent. The Open attracts the best golfers on the planet, alongside an audience of high-net-worth individuals, corporate executives, and millions of engaged fans worldwide. For one week each year, the pursuit of the famous Claret Jug trophy is the focus of the sporting world, followed globally by millions of fans.

For brands, The Open represents a one-of-a-kind marketing opportunity that delivers a highly engaged, ultra-premium global audience. The tournament is broadcast in over 190 countries, reaching more than 600 million viewers worldwide, ensuring unmatched visibility across television, digital, and social media platforms. The Open an exceptional platform for sports, luxury, financial, technology, and lifestyle brands looking to engage a loyal, affluent consumer base.

Ultimately, sponsoring The Open is more than just a marketing investment—it is a powerful brand statement. It signifies a commitment to excellence, global reach, and elite-level engagement, ensuring long-term brand equity and unrivaled prestige in the world of sports sponsorship.

📍 Location: 2026 ROYAL BIRKDALE GC, ENGLAND

Audience Profile:

👥260,000+ Unique Attendees

👥150M Impressions on Social

👥10.5M Unique Visitors

📺600M TV Coverage

📱 Highly engaged social audience, making it a prime event for branded activations and influencer collaborations