The NJ Taco Festival

The New Jersey Taco Festival is celebrating its 10th anniversary as the largest taco party on the East Coast. Hosted at the Sussex County Fairgrounds, this event attracts thousands of taco lovers for a full day of bold flavors, live entertainment, and family fun.

With 30+ taco trucks and vendors serving inventive creations, the festival blends food, culture, and spectacle. Attendees enjoy national bands, live Lucha Libre wrestling, spicy eating contests, margarita and cocktail bars, and the iconic Chihuahua Pageant & Charity Show. It’s not just a food festival—it’s a high-energy cultural experience that brings together millennials, families, and seasoned foodies alike.

Sponsors gain access to an affluent, adventurous audience with median household incomes between $115,000–$250,000, and benefit from year-round visibility through rotating website features, social media campaigns, and event branding. The NJ Taco Festival is a perfect platform for food, beverage, lifestyle, and entertainment brands looking to connect with highly engaged, experience-driven consumers .