The Kentucky Derby 2026The Greatest Thrill on Earth
The Kentucky Derby 2026

The Kentucky Derby 2026

The Greatest Thrill on Earth

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VIP Hospitality

Access to premium areas or experiences for high-value guests.

Product Sampling

Opportunity to distribute product or samples to attendees.

Digital Exposure

Brand is featured across digital platforms (social, email, web).

Broadcast Visibility

Brand will appear in televised or streamed coverage.

Tier Preview

Skye Terrace

Clubhouse Box Seating

+4 more tiers

The Kentucky Derby is the longest continuously held sporting event in the United States and one of the most prestigious races in the world. Taking place each May at Churchill Downs in Louisville, Kentucky, the Derby draws 375,000+ live attendees and captivates over 20 million fans globally through parties, broadcasts, and social celebrations.

Known as “The Greatest Thrill on Earth,” the Derby blends world-class sport, fashion, entertainment, and culture - from the iconic walkover to the roar at the finish line. It’s an unparalleled moment of celebration and connection, bringing together everyone from celebrity guests and horse owners to first-time fans.

2025 Highlights:

  • NBC’s most-watched Derby in 35 years (17.7M average viewers; 21.8M peak)
  • Over 374,000 total Derby Week attendees at Churchill Downs
  • One of the most inclusive marquee events in sports and entertainment
  • Celebrated worldwide as both a luxury experience and social tradition

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Event Details

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Event Date

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Pricing

$30,000

Starting Price

6 sponsorship tiers available

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