The Armory Show 2026

New York’s Premier Art Fair

Gallery

Activation Space

Physical space provided for branded installations or booths.

On-Site Signage

Physical brand visibility through signage at the event.

Digital Exposure

Brand is featured across digital platforms (social, email, web).

VIP Hospitality

Access to premium areas or experiences for high-value guests.

Tier Preview

Gold Partner

VIP Partner

+1 more tier

The Armory Show is New York’s flagship contemporary art fair, bringing over 50,000 visitors, 235+ leading galleries, and 9,000 VIPs to the Javits Center each September. Celebrating its 30th year, the fair kicks off the city's fall arts season and draws the world’s top collectors, curators, creatives, and cultural leaders.

Spanning 35+ countries, The Armory Show is the centerpiece of Armory Art Week, aligning with New York Fashion Week, the US Open, and city-wide activations through museum partnerships (e.g., The Met, Guggenheim, Brooklyn Museum).

With a curated audience that includes ultra high-net-worth individuals, C-suite decision-makers, and cultural influencers, the show offers sponsors elite visibility and access through bespoke lounges, experiential activations, content integration, and VIP hospitality.

For luxury, lifestyle, or culturally forward brands, this is where art meets commerce at the highest level.