Taco Fest - Arizona

Taco Fest is a two-day culinary and cultural celebration that transforms Salt River Fields into the ultimate fiesta. Featuring 40+ top local food vendors, leading tequila and mezcal producers, and a high-energy lineup of DJs, live bands, and lucha libre wrestling, the festival blends the best of food, drink, and entertainment into one unforgettable weekend.

This award-winning festival draws tens of thousands of attendees who come for its authentic flavors, vibrant atmosphere, and unique experiences that go far beyond the plate. Guests enjoy everything from taco tastings and tequila pairings to carnival rides, art installations, and immersive brand activations that bring the event to life.

For premium guests, the Agave Show VIP experience serves as the centerpiece of the weekend, offering elevated tastings, exclusive lounges, and up-close entertainment.

Taco Fest has become a marquee cultural moment in the region, attracting a diverse, high-energy crowd of foodies, music lovers, and lifestyle seekers. For brands, it offers turnkey opportunities to engage audiences through on-site activations, branded experiences, digital integrations, and VIP hospitality.

This isn’t just a food festival. It’s a full-sensory experience built for maximum energy, cultural connection, and high-impact brand exposure.