SXSW 2026 – South by Southwest

Where the world creates what’s next

Gallery

Title Sponsorship / Naming Rights

Opportunity for brand name to lead the event or asset.

Activation Space

Physical space provided for branded installations or booths.

Digital Exposure

Brand is featured across digital platforms (social, email, web).

VIP Hospitality

Access to premium areas or experiences for high-value guests.

Tier Preview

SXSW Major Conference Sponsorship

SXSW Film Festival Sponsorship

+41 more tiers

SXSW 2026 is the world’s leading convergence of tech, culture, entertainment, and innovation. Taking place in Austin, Texas each March, SXSW draws over 512,000 attendees from 108 countries, including the world’s most influential CEOs, creators, founders, investors, developers, and media.

This isn’t just a festival—it’s a global launchpad for trends, products, and ideas. Attendees span every major vertical: AI, music, health, marketing, film, web3, and consumer tech. SXSW combines massive visibility with hyper-targeted reach across a week of conferences, expos, screenings, live performances, panels, brand takeovers, lounges, and more.

With 73% of attendees employed, 54% attending to meet new clients, and 30% representing SMBs, the opportunities for meaningful, high-value brand engagement are unmatched. From digital content to experiential sponsorships and exclusive naming rights, SXSW gives brands a chance to not just be seen, but remembered—across social, press, IRL, and well beyond the event itself.