State Fair of Texas

The State Fair of Texas is the largest fair in the United States, welcoming over 2.3 million visitors annually across 24 consecutive days.

Held at historic Fair Park in Dallas, the Fair delivers unmatched branding power, premium sampling opportunities, and face-to-face engagement with a broad, diverse consumer base.

Sponsors gain access to:

• Turnkey exhibit spaces designed for high-traffic activations
• Big Tex branding rights, one of the most recognizable icons in the country
• Custom content integration to tell brand stories in a culturally resonant way
• Premium inclusion in all fair marketing collateral, including digital, print, and on-site visibility