South Carolina State Fair

Held at the SC State Fairgrounds in Columbia, the South Carolina State Fair is one of the Southeast’s most beloved annual events, blending classic Americana with community spirit. The fair features racing pigs, a petting zoo, live music, and more than 100 rides, drawing families and visitors from across the state.

A true food lover’s destination, attendees enjoy everything from deep-fried favorites and local BBQ to award-winning pies and regional specialties. Beyond the midway, the fair showcases over 10,000 competitive exhibits highlighting South Carolina’s best in livestock, art, and agriculture.

More than just fun, the fair also gives back—over $500,000 in scholarships are awarded annually to support education statewide.

With 400,000+ attendees over 12 days and visitors from all 46 South Carolina counties, the event delivers exceptional visibility for sponsors. Brands can activate through on-site booths, naming rights, and digital promotions, engaging a loyal audience of families, thrill-seekers, foodies, and agricultural enthusiasts. Demographics include 52% male / 48% female, with 66% earning over $100K per year and nearly half aged 50 and above.