Fetii Takeover Austin: Brand Exposure Opportunity for SXSW 2025

Overview

Join the Fetii Takeover Austin this March and amplify your brand’s presence during South by Southwest (SXSW) 2026, held from March 9th - March 18th in Austin, Texas. By wrapping our fleet of 52 Fetii vehicles with your brand’s messaging, you’ll engage with over 300,000 attendees, including global professionals, creatives, and Austin locals, during this world-renowned convergence of tech, film, music, and culture. With in-vehicle product sampling and social media promotion included, your brand will make a lasting impact.

Why Partner with Fetii?

Fetii is Austin’s premier group transportation service, offering safe, reliable, and stylish rides for SXSW attendees. Our fleet of spacious, high-capacity vehicles will be a constant presence around the Austin Convention Center, downtown venues, and key festival locations, ensuring unparalleled exposure during this nine-day event. With SXSW generating an economic impact of $377 million in 2024 and attracting a diverse global audience, your brand will shine in one of the world’s most innovative and creative festivals.

Benefits of Brand Exposure

• Maximum Visibility: Your brand will be prominently displayed on every Fetii vehicle, wrapped in vibrant, custom designs that capture attention on Austin’s bustling streets. From the Austin Convention Center to Rainey Street and East Austin, your message will reach where the action is.
• Targeted Audiences: Connect with a diverse demographic, including tech innovators (ages 25-45), filmmakers, musicians, and festival-goers (ages 18-35), plus locals and international visitors immersed in Austin’s creative scene.
• High-Traffic Exposure: Fetii vehicles will operate at key SXSW drop-off and pick-up points, such as the Austin Convention Center, 6th Street, and music venues, ensuring repeated impressions in high-visibility areas.
• In-Vehicle Product Sampling: Engage riders directly with in-vehicle product sampling. Fetii drivers can distribute swag, goodies, or promotional items, creating memorable, hands-on interactions that deepen brand loyalty and buzz.
• Social Media Amplification: The campaign price includes dedicated social media posts on Fetii’s Instagram, TikTok, and X accounts, showcasing your branded vehicles and product sampling moments. Plus, event attendees love sharing their experiences online. Your branded Fetii vehicles will appear in countless Instagram stories, TikToks, and X posts, amplifying your reach organically.
• Local Brand Association: Align your brand with Austin’s iconic “Keep Austin Weird” ethos and its status as a global hub for innovation and creativity, forging a meaningful connection with the city’s vibrant community and innovative spirit.
• Extended Campaign Reach: The nine-day campaign spans the entire SXSW festival (March 9-18), covering keynotes, music showcases, film screenings, and tech expos, ensuring continuous exposure during Austin’s most dynamic week.

Campaign Details

• Vehicle Wrapping: Full or partial wraps tailored with your brand’s logo, colors, and messaging. Our design team will collaborate with you to create a bold, professional look that stands out.
• In-Vehicle Product Sampling: Drivers will distribute your branded swag, samples, or promotional items to riders, enhancing engagement and creating shareable moments. You provide the items, and we handle the distribution logistics.
• Social Media Promotion: The campaign includes a minimum of three dedicated posts on Fetii’s social media channels (Instagram, TikTok, and X), highlighting your branded vehicles and product sampling activations, with tags and hashtags to maximize visibility.
• Event Coverage: Fetii vehicles will service SXSW from March 9-18, with routes covering the Austin Convention Center, downtown Austin, music venues, nightlife districts, and key festival hubs like Rainey Street and South Congress.
• Impressions: Estimated 1.5M+ visual impressions over nine days, based on SXSW’s 228,000+ attendees, Fetii’s high-frequency routes, and Austin’s event-driven foot traffic.
• Analytics: Post-campaign report with estimated impressions, social media engagement metrics (including Fetii’s posts and organic attendee mentions), and rider feedback to quantify your brand’s impact.

Why March in Austin?

March is Austin’s cultural pinnacle, with SXSW drawing over 228,000 attendees, including 3,800+ conference speakers, 1,200+ bands, and 491 film/TV screenings in 2024. As the city’s highest revenue-generating event outside University of Texas activities, SXSW contributed $377 million to Austin’s economy in 2024. By partnering with Fetii, your brand becomes part of this global phenomenon, reaching engaged consumers in a festive, forward-thinking mindset.