Smorgasburg Brand Activation

Engage the Food-Loving Masses • Williamsburg, World Trade Center, Prospect Park, Miami, Los Angeles

Gallery

Product Sampling

Opportunity to distribute product or samples to attendees.

Activation Space

Physical space provided for branded installations or booths.

Digital Exposure

Brand is featured across digital platforms (social, email, web).

Media Rights / IP Usage

Brand can use event logos, images, or content in its marketing.

Tier Preview

Large-Scale Collaborative Takeovers

Single-Day Brand Activation

Smorgasburg is America’s premier street-food festival and a powerful platform for brand storytelling, attracting over 2.5 million visitors annually across its flagship locations in Williamsburg, Prospect Park, Downtown LA, and Miami. More than just a market, Smorgasburg is a cultural phenomenon that fuses culinary innovation, community energy, and creative expression, drawing a vibrant mix of food lovers, urban professionals, and cultural tastemakers.

Why Partner with Smorgasburg

Dubbed “The Woodstock of Eating,” Smorgasburg is where locals and travelers converge to experience the best in street food, emerging brands, and live cultural moments. With 7,000–12,000 visitors per market day, it offers unmatched opportunities for brand visibility, engagement, and sampling in a dynamic, trend-driven environment.

Success Stories

Tinder “Ice Cream Social” – Playful dual-city activation (LA & Williamsburg) drew 19,000 attendees, 70,000+ Instagram impressions, and 15+ media hits, driving strong UGC and social traction.
National Peanut Board Takeover – Themed market attracted 30,000 visitors, earned 60,000 Instagram impressions, and inspired ongoing vendor specials beyond the event.
Levi’s Fresh Launch – Immersive “farmer’s market” experience in LA distributed 3,000+ co-branded totes, captured 3,000 emails onsite, and boosted pre-sales through influencer-led content.
Veuve Clicquot Polo Classic – Smorgasburg curated culinary offerings for GA and VIP guests, showcasing premium food pairings and flawless event execution.

Audience Insights

Age: 50% aged 26–35; 39% aged 18–25 or 36–54
Income: 54% earn $75K+ annually; 9% earn $200K+
Diversity: 38% White, 23% Hispanic, 17% Black, 16% AAPI
Frequency: 44% visit 2–4 times yearly, ensuring repeat exposure and loyalty

Why It Works

Extended Visibility: Brand activations drive sustained impact through influencer content, UGC, and media coverage.
High-Impact Launch Pad: Proven success with partners like PepsiCo, Levi’s, and Tinder, turning experiential moments into lasting connections.
Customizable Experiences: From integrated vendor concepts to full-scale branded takeovers, Smorgasburg builds activations that resonate authentically with its trendsetting audience.