Seattle International Auto Show

The South Florida International Auto Show (SIAS) is one of the most influential auto showcases in the country, drawing a concentrated audience of affluent, purchase-ready consumers across three dynamic days. This is not just a display—it’s a full-scale vehicle discovery and conversion engine.

Nearly half of all attendees plan to purchase a vehicle within 12 months, with 16% actively shopping. The show offers an immersive brand experience with an average of 10 vehicles personally explored per attendee, delivering powerful hands-on exposure. Over 30% of guests add new brands to their consideration set on-site.

From test drives to product specialists, SIAS is a conversion-focused auto ecosystem—69% of attendees rate the show positively, and 78% say it influences their buying decision. For sponsors, it’s a direct path into the mindset of consumers mid-funnel and ready to buy.