Santa Cruz County Fair 2026

Central Coast’s Family Fair

Gallery

On-Site Signage

Physical brand visibility through signage at the event.

Activation Space

Physical space provided for branded installations or booths.

Digital Exposure

Brand is featured across digital platforms (social, email, web).

Product Sampling

Opportunity to distribute product or samples to attendees.

Tier Preview

Diamond Sponsor

Platinum Sponsor

+1 more tier

The Santa Cruz County Fair is a beloved regional tradition and one of the most community-rooted events on California’s Central Coast. Hosted annually at the Santa Cruz County Fairgrounds in Watsonville, this five-day celebration attracts tens of thousands of visitors from across the county and surrounding regions, uniting families, agriculture lovers, music fans, and fairgoers of all ages.

As a sponsor, your brand becomes part of a highly visible, values-driven gathering that delivers marketing exposure across local print, radio, web, and in-person channels. With signage placements at key entry points, commercial booths, and ongoing public address announcements, this fair offers deep brand integration with year-round goodwill.

The Fair is known for its accessible, multigenerational appeal - and provides premium sponsorship tiers that unlock digital visibility, social media shoutouts, logo inclusion across distributed materials, and participation in Preview Night and broadcast promotions.

Perfect for brands looking to build grassroots affinity in a trusted, family-first environment.