San Diego County Fair 2026

The San Diego County Fair is the largest annual event in San Diego and one of the biggest fairs on the West Coast. Drawing nearly 1 million attendees each summer, this month-long celebration transforms the Del Mar Fairgrounds into a multisensory experience of culture, community, and commerce.

Since 1880, the Fair has been a trusted touchpoint for brands aiming to reach multigenerational audiences at scale. It now hosts 45,000+ daily attendees, ranking it above SeaWorld, the San Diego Zoo, and Padres games in seasonal foot traffic. Visitors come for its blend of music, food, shopping, agriculture, and Americana - delivered across 8 stages, 4 exhibition halls, and 20+ event zones.

In 2024, the Fair earned 37 Western Fair Association awards and 11 IAFE awards, a testament to its excellence in programming, reach, and production value. With a deep regional draw from San Diego, Orange County, and Riverside, this is an unbeatable anchor for brands targeting Southern California families, veterans, students, and multicultural communities.

Whether through stage naming rights, interactive exhibits, mobile tours, or custom activations, sponsors tap into a sprawling, high-traffic environment ready for impact.