Professional Bull Riders (PBR)

The PBR Pendleton Whiskey Velocity Tour is a high-octane bull riding series that feels like it was built for adrenaline-loving, risk-taking audience. Held in NBA/NHL-style arenas across the country, each stop delivers 2–3 days of nonstop action and draws 25,000–30,000 fans per weekend—fans who don’t just watch the action… they live it.

This is a jackpot audience for a social casino brand. 8.2M PBR fans play mobile games over 7 hours a week, making them 36% more likely than the average U.S. adult to game on mobile and a staggering 85% more likely to have played online casino slots in the past year.

The Velocity Tour offers premium in-arena branding, broadcast visibility, and on-site activations that let YOUR BRAND own the fan experience—whether that’s a spin-to-win prize wheel in the concourse, influencer-led contests, or VIP experiences for high-value players. It’s live entertainment with the same heart-pounding rush as a jackpot win, perfectly aligned with a betting brand ethos.