PGA TOUR - Reno - Tahoe Championship 2026

The PGA TOUR is excited to discuss an exclusive opportunity to become the Title Sponsor of their tournament held at Tahoe Mountain Club’s Old Greenwood Golf Course in Truckee, CA, starting in July 2026. This tournament will be entering its 28th year on the PGA TOUR in 2026 and is ideally situated in the FedEx Cup schedule with only six PGA TOUR events following before the start of the FedEx Cup Playoffs.

It is one of the PGA TOUR’s most distinctive tournaments - as the only event on the PGA TOUR using a Modified Stableford format, it flips traditional golf strategy on its head by encouraging aggressive, risk-reward shot-making.

The event delivers elite media value, with $14M+ in total media exposure, 64 national ad units on Golf Channel, and a weeklong hospitality experience for executives and stakeholders.

The tournament attracts PGA TOUR well known-winners. Past champions include Collin Morikawa, Nick Dunlap, Akshay Bhatia, and Gary Woodland.

Held in the world-class setting of Truckee, CA, it provides an unbeatable opportunity for brands to engage C-level decision makers, tech elites, and ultra-high-net-worth individuals with a platform that blends broadcast, hospitality, and philanthropy.

PGA TOUR viewers are:

• 35% more likely to be C-suite executives
• 66% more likely to be in top management
• 47% more likely to be business decision-makers
• 61% more likely to be tech B2B decision-makers earning $500K+
• 41% more likely to own a $500K+ home
• 212% more likely to have a household income of $200K+

than the average American.