Outlaws + Legends 2026

Community, culture, connection

Gallery

VIP Hospitality

Access to premium areas or experiences for high-value guests.

Title Sponsorship / Naming Rights

Opportunity for brand name to lead the event or asset.

Tier Preview

Stage Sponsor

Upper Deck Hospitality Sponsor

+2 more tiers

Outlaws & Legends Festival is a premier Texas music experience celebrating the heart of Americana and country culture through live entertainment, food, art, and community. Drawing tens of thousands of fans each year, the festival has built a reputation as one of the region’s most authentic and high-impact cultural gatherings.

Past performers have included Willie Nelson, Merle Haggard, Randy Houser, Cody Jinks, Pat Green, and the Turnpike Troubadours, cementing its status as a destination for both legendary and rising artists.

With its loyal regional following, powerful storytelling roots, and dynamic live atmosphere, Outlaws & Legends offers brands unmatched opportunities for on-site activations, digital amplification, and premium sponsorship visibility in a setting that embodies the true spirit of Texas music.