NYC Subway Train Car Ads

NYC Subway Train Car Ads

The NYC subway system is one of the most iconic and heavily trafficked transit networks in the world, serving over 4 million daily riders across all demographics. From commuters and tourists to students and professionals, the subway reaches a diverse and captive audience with long dwell times, making it a prime environment for impactful advertising. Whether you’re looking to build brand awareness or drive direct engagement, the NYC subway offers unparalleled reach and frequency in a bustling urban setting.

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Below are the ad options available to make your message stand out underground:

Ad Options:

1. Full Interior & Exterior Subway Wraps

Transform an entire subway train into a mobile billboard with high-impact visuals. Subway wraps allow you to fully customize the exterior of a train, offering unparalleled visibility both underground and in outdoor stretches of the subway system. The interior of the train is also taken over with brand train signage, as described below. This bold format is ideal for campaigns that demand attention and create a lasting impression.

2. Interior Car Cards (22" x 21")

These standard-sized static ads are strategically placed above rider seats, ensuring consistent visibility throughout the car. Perfect for sharing concise messages or bold visuals, these cards are an effective way to capture attention in a confined space where riders are already engaged.

3. Interior Car Cards (11" x 70")

Spanning the length of overhead spaces, these panoramic ads command attention with their extended format. This option is ideal for storytelling, showcasing multiple product features, or delivering a bold, visually-driven message across an entire subway car.

3. Interior Car Cards (11" x 46")

Same as 3. above, but with 46" width. Width varies by train car.

4. Subway Brand Train (Full Static Takeover) (22" x 21"), (11" x 70"), & (11" x 46")

Dominate the interior of an entire train with a full static takeover. All 3 interior car card options above are included. Riders are completely immersed in your campaign, making this option perfect for large-scale launches or experiential branding initiatives.

5. Subway Livecards

Bring your ads to life with dynamic, digital displays integrated within subway cars. These screens allow for real-time updates, animation, and interactive elements, offering a modern way to engage riders with content that evolves during their journey.

• 26.49” Portrait Screens
• 180 Second Loop
• Full Motion Video/Digital Static (No Audio)

6. Subway Livecard Max

Take digital advertising to the next level with high-definition, full-screen displays that dominate interior car spaces. Livecard Max units are ideal for campaigns with rich visuals, video, or interactive content, delivering an immersive experience that captivates riders and sets your brand apart.

• 26.49” Portrait & 47.8" Landscape Screens
• 180 Second Loop
• Full Motion Video/Digital Static (No Audio)

With these diverse advertising formats, the NYC subway offers a platform to reach millions with campaigns tailored to your brand's needs—whether through bold, static visuals or cutting-edge digital displays.