NYC Grand Central Terminal Activations & Signage

With an average of 750,000 daily visitors and a surge to 1 million during the holiday season, Grand Central Terminal offers unparalleled foot traffic and visibility. As a central transit hub connecting New York City, Connecticut, Westchester, and Long Island via Metro-North Railroad, Long Island Rail Road, multiple subway lines (4, 5, 6, 7, and S), airport buses, and taxis, this iconic location guarantees a diverse and engaged audience. The terminal’s subway station alone sees over 45 million riders annually, making it one of the busiest in the nation.

Grand Central’s high-profile activations have proven their ability to captivate audiences and generate massive exposure. For example, the 2023 Holiday Fair garnered an estimated 844 million media impressions, demonstrating the terminal’s unmatched potential for visibility and buzz. A standout activation was the “Severance Takeover” in January 2025, where Apple TV+ transformed the terminal into an immersive experience featuring a glass cube showcasing the show’s cast performing in character. Visitors could walk around the cube for a 360-degree view of the actors recreating daily life at Lumon Industries. The activation’s meticulous details, from props to fan giveaways, drew widespread attention and created a viral moment online, resulting in hundreds of millions of impressions across social media and press coverage.

Grand Central Terminal’s dynamic environment and history of successful campaigns make it the ultimate stage for brands looking to create memorable, high-impact activations. Whether during the bustling holiday season or year-round, this iconic landmark guarantees unmatched foot traffic and media reach.