NYC Ferry Onboard Transit Advertising

NYC Ferry Advertising – High-Impact Branding on the Water

Why Choose NYC Ferry For Advertising

NYC Ferry is a vital part of New York City’s transit system, providing a unique opportunity to reach an engaged and high-value audience. With over 7 million annual riders across five boroughs, it serves as an essential commuting option for professionals, families, and tourists.

• Affluent & Engaged Audience – 94% are NYC residents, with an average household income of $100K–$149K.
• Frequent Ridership – 61% ride three times per week, ensuring multiple brand impressions.
• Extended Exposure – Riders spend an average of 24 minutes per trip, providing significant time for message retention.
• Consistent Visibility – Operating 365 days a year, NYC Ferry delivers uninterrupted brand presence.
• Access a High-Value Audience – Reach professionals, families, and tourists with significant purchasing power.
• Leverage a Multi-Channel Approach – Integrated advertising across onboard, digital, social, and experiential platforms.

Onboard Advertising – High-Impact Brand Visibility

NYC Ferry provides a variety of premium onboard placements to maximize brand exposure.

• Digital Displays – Appearing on 228 screens system-wide, with six captivating screens per vessel, ensuring high visibility. Ad slots range from 15 seconds to one minute, displayed in a 10-minute loop for repeated engagement.
• Full Interior Domination – A premium opportunity to take over the vessel’s interior with multiple placements.
• Headliners – 42-foot-long advertisements positioned above windows for maximum visibility.
• Posters – Placed at eye level within high-traffic areas of the vessel.
• Table Wraps – Interactive branding opportunities in communal seating areas.
• Window Clings & Floor Decals – Unmissable placements that integrate seamlessly into the rider’s journey.

Digital Advertising – Targeted Engagement Beyond the Ride

NYC Ferry’s digital platforms provide direct access to an engaged audience.

• In-App Ads – Appear within the NYC Ferry app, which receives 750,000+ monthly impressions and has 39,000+ monthly active users.

Experiential Marketing & Activations – Create a Memorable Brand Experience

NYC Ferry offers exclusive experiential marketing opportunities for brands looking to engage with consumers directly.

• Branded Activations – Custom events and interactive experiences designed to create lasting impressions.
• Product Placement – Showcase offerings through tastings, interactive displays, and giveaways.
• Product Sampling – Deliver hands-on brand interactions that resonate with a captive audience.