New York International Auto Show

The New York International Auto Show (NYIAS) is one of the most iconic and best-attended consumer expos in the United States, returning to the Javits Center from April 3–12, 2026, with press days April 1–2. NYIAS has been at the forefront of automotive innovation and car culture since 1900, serving as a launchpad for major global automakers, technology companies, and lifestyle brands.

Each year, the show attracts over one million visitors, including media, industry leaders, and consumers, making it one of the most influential stages for unveiling the latest vehicles, EV technologies, concept cars, and mobility solutions. Beyond the show floor, NYIAS features interactive exhibits, test drives, live demonstrations, and immersive brand experiences that engage attendees across every segment of the automotive ecosystem.

For brands, NYIAS provides unmatched exposure in the media capital of the world, with global press coverage, high-impact sponsorship opportunities, and direct access to passionate consumers and key decision-makers. It’s not just an auto show—it’s a cultural event that connects innovation, lifestyle, and the future of mobility.