National Buffalo Wing Festival

The National Buffalo Wing Festival, now celebrating its 24th year, is the “Super Bowl” of the chicken wing world—a high-energy, flavor-packed celebration of America’s favorite bar food. Held each Labor Day weekend at Sahlen Field in downtown Buffalo, the event draws thousands of fans, 25+ top restaurants, and elite competitive eaters from across the country.

Recognized as one of the top five specialty food festivals in the U.S., the festival serves up 100+ unique wing flavors, from classic Buffalo heat to wild experimental creations. Alongside the food, fans enjoy live music, crowd-favorite contests, cooking demos, and celebrity eating challenges, all broadcast through national media outlets that keep Buffalo’s wing legacy front and center.

For brands, the National Buffalo Wing Festival delivers a passionate, high-engagement audience and a signature Americana platform built around community, culture, and culinary fun.