Montauk General Store Matcha or Merch Pop Up

Montauk General Store, founded by Kate Diament, has become one of the most recognizable emerging lifestyle brands in the country through its highly curated pop-ups, house-made matcha drinks, and collaborations with top retail partners. The organization captures the summery, coastal spirit of the Hamptons and brings it to major cities through limited-run experiences that consistently draw long lines, high social engagement, and strong crossover with fashion, wellness, and culture.

Following sold-out activations with Magnolia Bakery, Vita Coco, Lands' End, Role Model, Culture, Aerie, DOEN, Joan's on Third, and more, Montauk General Store is launching a new series of matcha pop-ups all over the country, New York City, Los Angeles, Miami, Austin . These events combine matcha service, merch drops, and curated partner products, creating an ideal environment for brands that want to intersect with youth culture, lifestyle consumers, and trend-forward audiences.

Brands have the opportunity to activate onsite, sample products, co-brand merchandise, participate in content-driven collaborations, and tap into the strong earned media Montauk General Store reliably generates.