Missouri State Fair 2026

The Missouri State Fair is one of the Midwest’s most iconic summer events, drawing over 345,000 attendees to Sedalia for eleven days of agriculture, entertainment, and community connection. Celebrating its roots since 1899, the Fair is an annual tradition where 30,000+ competitive exhibits and 350+ vendors converge with grandstand concerts, carnival rides, and livestock showcases.

This isn’t just a state fair—it’s a multi-generational brand touchpoint with deep community resonance. With 96% of attendees likely to return and 81% rating the experience excellent or good, the event offers incredible repeat exposure for brands looking to connect with families, farmers, youth, and Midwestern consumers at scale.

Title sponsorships, large-format signage, digital placements, on-site activations, and hospitality opportunities (like VIP tents and trackside tickets) offer unmatched value for sponsors seeking meaningful consumer engagement across Missouri.