Mississippi Valley Fair 2026

The Mississippi Valley Fair is a cultural cornerstone of Iowa, drawing over 300,000 attendees across six packed days. As the second-largest fair in the state, this event combines family-friendly Americana with major nighttime concert acts, vendor showcases, and live attractions. From tigers to tractor pulls, from bounce houses to bourbon tastings, the fair brings together a diverse audience looking for fun, food, and unforgettable experiences.

With high-visibility assets like Locust Street fencing (25,000+ daily car views), jumbo screens during concerts (up to 30,000 nightly viewers), and multi-channel year-round promotion, the fair delivers high-impact brand exposure. Sponsors can target consumers across the Quad Cities and beyond through activations in Sandyland (the kids zone), STEM exhibits, horse arenas, or the haunted fairgrounds in the fall. Customizable packages offer placements from banner ads to exclusive naming rights for themed light displays. This is Midwest exposure with muscle—content-rich, foot-traffic-heavy, and community-backed.