Minnesota State Fair 2026

The Minnesota State Fair is a cultural powerhouse—and the largest 12-day event in North America. Drawing nearly 2 million attendees each year to the 322-acre fairgrounds in St. Paul, the Fair is where brands can tap into a rare blend of nostalgia, Americana, and real marketing impact.

As a sponsor, your brand can activate in one of two marquee formats:

• Trolley Sponsor – Logo signage on moving trolleys and 48 stops throughout the grounds, combined with a massive exhibit footprint and multichannel digital amplification.
• Day Sponsor – Own one full day of the fair with dominant placement, tailored activations, and share of voice across social, print, and onsite media.

Whether you want to make a bold move across all 12 days, or own a single, high-impact moment, the Minnesota State Fair offers reach, relevance, and ROI—all wrapped in fried dough and fanfare.