Michigan State Fair 2026

The Michigan State Fair is one of the largest and most celebrated annual events in the Midwest, drawing more than 200,000 attendees to the Suburban Collection Showplace in Novi. With roots stretching back to 1849, this five-day event blends agricultural heritage, live entertainment, and family-friendly attractions into a culturally rich experience that reaches an exceptionally broad demographic—from rural families to metro-area professionals.

Sponsoring the Michigan State Fair means aligning your brand with a time-honored tradition that celebrates community, innovation, and diversity. Whether you're activating in the midway, headlining a concert night, or bringing awareness to food security through the

Feeding Michigan Families initiative, this fair offers high-impact engagement and visibility in one of the nation’s most economically significant regions.

With a focus on face-to-face interaction, repeat traffic, and cross-generational appeal, the Michigan State Fair is where legacy brands and newcomers alike make lasting impressions.