Market at Pepper Place 2025

The Market at Pepper Place is Birmingham’s premier farmers market and cultural hub, celebrating 25 years as one of the most influential markets in the Southeast.Every Saturday, from January through December, more than 10,000 patrons gather at Pepper Place to experience the best in locally-grown produce, artisanal food, live music, chef demonstrations, and community programming.

Certified by the Alabama Farmers Market Authority, the Market is not just a place to shop—it’s a launching pad for food entrepreneurs and national retail products, a $20M+ economic driver for Birmingham, and a centerpiece of the region’s culinary and cultural scene.

The experience includes:

• 85+ tents each week featuring Alabama’s top growers, makers, and chefs
• Weekly live music, cooking demos, and themed festivals (Tomato Day, Pumpkin Festival, Holiday Markets)
• Family-friendly atmosphere drawing a diverse audience across all demographics
• Double Bucks SNAP/EBT incentives and senior voucher access programs
• A proven incubator for 65+ small businesses that scaled from the Market to national distribution

With a social following of 120,000+ fans across Facebook, Instagram, and newsletters, and coverage in The New York Times, Southern Living, Conde Nast Traveler, Food & Wine, Wall Street Journal, and Washington Post, the Market offers brands a chance to align with a deeply loyal, community-driven, and highly visible audience.