Major League Fishing (MLF)

Major League Fishing (MLF) is the largest tournament fishing organization in the world and the premier outdoor sports entertainment brand, delivering 172 events annually across the U.S. and in 20 licensed countries. The flagship Bass Pro Tour features the 50 best anglers on the planet competing in a unique catch-weigh-release format that creates high-intensity action from start to finish.

With a passionate audience of 7.3 million U.S. fans, MLF reaches 69% male / 31% female, with an average age of 50.5, an average household income of $112K, and an average net worth of $541K. Fans are deeply invested in the outdoor lifestyle—89% fish, 84% hunt—and over-index for casino gaming, sports betting, and online sportsbooks (including FanDuel, DraftKings, BetMGM, Caesars).

MLF’s broadcast footprint is massive, with events airing on Discovery Channel, CBS Sports, Outdoor Channel, CBS Network, and streaming globally on MOTV and live digital platforms. On-site, events draw tens of thousands of fans, with the REDCREST Outdoor Expo alone attracting 60,000+ attendees and delivering unmatched fan engagement opportunities.

For 2026, the partnership spans multiple touchpoints, including title sponsorship of Bass Pro Tour Stage 3 in Waco, TX, a 10x10 activation footprint at MLF events, high-visibility on-air commercials, exclusive VIP hospitality at the MLF Sponsor Pro-Am in Detroit, and major branding at the REDCREST Championship & Outdoor Expo. This integrated platform connects BRANDS with a loyal, affluent, and highly engaged audience that values authenticity, competition, and excitement—making MLF a perfect match for iCasino and sports betting brands looking to scale awareness and engagement.