Lincoln Challenger - ATP

The Lincoln Challenger is one of the top ATP Challenger Tour stops in North America, where rising tennis stars battle for rankings and recognition just one level below the ATP Tour.

This is not your average regional tennis event—it’s a launchpad for future Grand Slam contenders. Recent alumni have broken into the ATP Top 100 within months of competing here, and players like Jacob Fearnley and Colton Smith are already making headlines at Indian Wells and the Miami Open.

For brands, this is an unbeatable opportunity to align with elite sport and an affluent, educated Midwest audience—without paying ATP Tour prices. With full presenting rights available and center court signage, sponsors get high-touch hospitality, digital and physical branding, and access to an event that’s as prestigious as it is accessible.

The event also includes a high-profile sponsor party, hospitality lounge, and live recognition from the emcee—ensuring visibility, engagement, and credibility all in one place.