Las Vegas Tennis Open 2026

The Las Vegas Tennis Open is one of the ATP Challenger Tour’s most electric stops, returning to the intimate and high-energy Darling Tennis Center. This isn’t just a warm-up circuit—it’s the battleground where the next generation of tennis legends earns their stripes, competing for ATP points and a $100,000 purse.

Streamed globally to 80+ countries, the event blends the grit of rising stars with the flash of Vegas flair. Sponsors gain center court visibility with livestream integration, on-air shoutouts, and high-impact signage seen by a passionate crowd and tens of thousands of digital viewers. Bonus activations like player meet-and-greets and branded fan zones offer brands organic, buzz-worthy fan engagement.

This is where access, authenticity, and audience alignment converge. The LVTO gives sponsors an affordable, intimate, and effective platform to align with the sport’s future—before these names become household.