Lake George Triathlon 2026

The Lake George Triathlon is one of the most iconic endurance events in the Northeast—an annual multisport festival located at the base of the Adirondack Mountains, in the heart of New York’s premier lakeside destination.

Branded the “Queen of American Lakes,” Lake George offers a visually stunning and family-friendly atmosphere with breathtaking swim, bike, and run segments through forested terrain and crystal-clear waters. The event is part of the Alpha Win series and draws top regional athletes, outdoor enthusiasts, and a high-spending, health-conscious audience.

Why it matters for brands:

• 1,500+ competitors and thousands more in families and spectators
• Designated as USA Triathlon New York State Championship, elevating its status in the circuit
• Participants come from 20+ states and 3 countries, creating a rare regional–national crossover
• On average, each athlete brings 4+ family members, stays nearly 3 nights, and spends over $1,200 locally

With high-visibility expo space, merchandising, and category-exclusive brand integrations, this is a turnkey sponsorship for any brand looking to connect with premium consumers in motion.