Labor Day Lift Off 2026

Colorado Springs Labor Day Lift Off is one of the most beloved and high-traffic balloon festivals in the U.S.—celebrating nearly 50 years of vibrant community tradition. Taking place each Labor Day weekend in Memorial Park, this free, family-friendly experience draws over 200,000 spectators for three days of awe-inspiring balloon launches, evening balloon glows, drone shows, concerts, 5K races, and on-site activations.

With over 75 hot air balloons, 90 vendors, and 250 volunteers, the event transforms Colorado Springs into a skyward spectacle, delivering massive foot traffic, diverse programming, and cultural cachet. Sponsors gain visibility across print, digital, social, signage, live experience, and merchandise—with flexible options ranging from high-touch booths to category exclusivity and naming rights.