Iowa State Fair 2026

1M+ Midwest Consumers, One Place

Gallery

On-Site Signage

Physical brand visibility through signage at the event.

Activation Space

Physical space provided for branded installations or booths.

Digital Exposure

Brand is featured across digital platforms (social, email, web).

Media Rights / IP Usage

Brand can use event logos, images, or content in its marketing.

Tier Preview

Mobile Marketing Package

Rotating Indoor Boot

The Iowa State Fair is the single largest event in the state and one of the oldest and most influential agricultural and entertainment expos in the U.S., drawing 1.1M+ attendees across 11 days. Held in Des Moines, the fair is a cultural touchstone with global media recognition, ranked among the “Top 30 Things Every Midwesterner Should Experience” and featured in 1,000 Places To See Before You Die.

From award-winning food (60+ on a stick) to one of the world’s largest livestock shows, the fair offers an unbeatable mix of family-friendly spectacle and commercial opportunity. Whether it's mobile marketing activations in high-footfall outdoor zones or rotating booths in the air-conditioned Varied Industries Building (visited by 75% of fairgoers), sponsors enjoy direct, high-volume engagement with consumers across age groups.

Fairgoers expect immersive, high-quality experiences, and successful brands routinely activate with product sampling, live demos, digital contests, and influencer tie-ins. The Iowa State Fair provides an authentic, brand-safe environment in the literal and figurative heart of America.