Heart O’ Texas Fair & Rodeo

Held annually in Waco, Texas, the Heart O’ Texas Fair & Rodeo (HOTFR) is a massive 11-day celebration of agriculture, entertainment, youth, and culture. Drawing over 217,000 attendees and featuring 8 nights of PRCA Rodeo, 7 nights of concerts, thousands of livestock entries, and a midway packed with rides and vendors, this fair is a Texas-sized opportunity for brands to engage deeply with a passionate, multi-generational audience.

With a mission rooted in youth education and scholarship, HOTFR awarded over $364,000 in scholarships in 2023, and is a 501(c)(3) charitable organization. This is purpose-driven marketing at scale, offering partners TV, radio, digital, social, on-site, and livestream exposure, in one of the state’s premier regional events.

Whether you want naming rights on the rodeo, branding on livestock barns, or presence in the concert arena, HOTFR builds custom sponsorships designed to deliver full-funnel value for every brand.