Head of the Hooch Regatta

The Head of the Hooch Regatta, held annually in Chattanooga, Tennessee, is one of the largest and most prestigious rowing events in the United States. Each year, more than 2,000 boats and 10,000 participants and spectators converge on the Tennessee River for a weekend of elite competition and community celebration.

The event draws collegiate, masters, and junior rowing programs from across the country, making it a rare gathering point for every level of the sport. Beyond the racing, the regatta creates a festival-like atmosphere along the riverfront, offering brands a dynamic platform for visibility, engagement, and authentic connection with a passionate, high-performing audience.