Head Of The Charles Regatta (HOCR)

The World’s Premier Rowing Event

Gallery

Title Sponsorship / Naming Rights

Opportunity for brand name to lead the event or asset.

On-Site Signage

Physical brand visibility through signage at the event.

Digital Exposure

Brand is featured across digital platforms (social, email, web).

Activation Space

Physical space provided for branded installations or booths.

Tier Preview

Presenting Partner

Foundational Partner

+2 more tiers

The Head Of The Charles Regatta (HOCR) is the largest rowing competition in the world—and Boston’s second-largest sporting event. Since 1965, HOCR has been a global reunion for Olympians, elite athletes, and the rowing-curious, celebrated over three days on the banks of the iconic Charles River.

With its signature 3-mile course winding through Harvard, MIT, and BU, the regatta draws over 326,000 unique spectators, hosts 11,750 athletes from 28 countries, and generates $119M in economic impact. In 2025, HOCR celebrated its 60th anniversary, promising even broader reach, expanded hospitality, and a full week of activations across Boston.

HOCR delivers visibility, prestige, and cultural alignment for brands in sports, wellness, travel, luxury, and sustainability—at the epicenter of elite competition and community tradition.