HARD Summer 2026 Sponsorship

HARD Summer is one of the largest and most influential music festivals in the United States. Since 2007, it has hosted world-renowned artists including Skrillex, The Weeknd, and Megan Thee Stallion. The 2025 edition will be held at SoFi Stadium and Hollywood Park, creating a massive footprint in the heart of Los Angeles. For brands, this is a premier opportunity to engage with a young, trendsetting audience through on-site activations, social media integration, and digital visibility. With 180,000 attendees over two days, HARD Summer delivers cultural relevance, content creation, and measurable brand lift.