Great American Beer Festival

The nation’s largest beer festival • Colorado Convention Center

Gallery

Activation Space

Physical space provided for branded installations or booths.

Product Sampling

Opportunity to distribute product or samples to attendees.

Digital Exposure

Brand is featured across digital platforms (social, email, web).

On-Site Signage

Physical brand visibility through signage at the event.

Tier Preview

Official Sponsor

Associate Sponsor

+2 more tiers

The Great American Beer Festival (GABF) is the largest beer event in the U.S., combining a massive indoor beer tasting experience with the most prestigious beer competition in North America. Taking place at the Colorado Convention Center in Denver, GABF brings together 40,000+ attendees, 550+ beverage producers, and more than 2,500 unique craft beers and ciders.

The event draws an energetic, socially active, and highly engaged audience that’s there to explore new trends, discover indie producers, and connect with like-minded beer lovers. Sponsors can activate through exhibit booths, themed lounges, branded bars, culinary experiences, or even by sponsoring official segments like “The Sports Bar,” “Homebrew HQ,” or the “National Black Brewers Association Taproom.” With over 7.34 billion media impressions in 2024 and widespread national coverage, GABF is a top-tier event for beverage, lifestyle, travel, and tech brands seeking cultural relevance and consumer engagement.