Fort Worth Stock Show & Rodeo 2026

“This Thing is Legendary®” isn’t just a tagline-it’s a declaration. The Fort Worth Stock Show & Rodeo is the most authentic and expansive western lifestyle event in the U.S., drawing over 1.2 million attendees and 93%+ rodeo ticket sell-through over 23 electric days in Fort Worth, Texas.

Held at the iconic Dickies Arena, the FWSSR fuses top-tier rodeo action, a livestock mega-show, live music, cultural celebrations, shopping, activations, and carnival energy into one of the most dynamic sponsorship platforms in America. From the Best of the West Ranch Rodeo to Cowboys of Color and the Corkyard wine garden, this is where brands meet legacy-and deliver impact with scale, purpose, and media firepower.

Over 33,000 livestock entries, 7 concert nights, and hundreds of vendor booths create unparalleled dwell time. Sponsorships include TV, radio, print, in-venue screens, experiential zones, and charitable integrations with a 100% youth education ROI.