Formula Fixed 2025/26

Formula Fixed is not your average cycling event—it’s a high-octane, culture-rich race series at the intersection of sports, fashion, gaming, and entertainment.

Born from the street culture of bike messengers and inspired by skateboarding and urban style, Formula Fixed delivers a gritty, high-energy, and visually striking experience. The series blends fixed-gear racing with immersive digital content, diverse influencers, and a fiercely loyal Gen Z and millennial fanbase.

With a broadcast footprint across NBC, CBS, FOX, and ABC, plus over 20M digital views and 10,000+ in-person attendees, Formula Fixed offers a rare opportunity for brands to tap into an urban, health-forward, and culturally savvy audience through custom content, creator partnerships, and experiential activations.

Each race is a content machine—featuring Olympians, BMX stars, and pro crit racers from across the globe, all amplified by a network of high-profile fixie influencers. This isn’t the Tour de France. It’s louder, younger, and built for now.