Faces of Fitness Chicago 2026

Faces of Fitness Chicago isn’t just a festival. It’s a cultural movement. Over the past four summers, it has grown into the largest fitness, health, and wellness experience in the United States, drawing massive crowds and national attention.

Think Lollapalooza for fitness, health, and wellness seekers.

This 100 percent sober, festival-style experience brings thousands together to train, connect, learn, and celebrate all things wellness in one immersive space.

The festival has exploded from a one-day event to a two-day, sold-out phenomenon. In 2025, Faces of Fitness drew 8,554 attendees, with 10,000–13,000 projected for 2026, generating 206.7 million digital and social impressions and 141.9 million national media impressions. At its core, this event is about creating experiences, not just content, making it one of the most impactful live wellness platforms in the country.

Audience Snapshot

• Gender split: 65% female / 35% male
• Age range: 95% between 23–45 years old
• Income: 85% earn $100K+ annually
• Lifestyle: Health, wellness, and fitness driven
• Travel behavior: 31% fly in for the festival, with Hyatt as the official hotel partner

A key driver of this cultural momentum is the star-studded lineup that merges fitness and entertainment at scale. The 2025 lineup featured:

• Jennifer Aniston’s personal trainer Dani Coleman
• Peloton legend and ESPN host Jess Sims
• NFL icon Charles “Peanut” Tillman
• lululemon Global Ambassador Akin Akman
• Global EDM artist Sam Feldt (Coachella, Ultra, Tomorrowland)

The result is a festival that blends celebrity trainers, elite wellness voices, and international music talent into a single, unforgettable experience.

At the center of the event is The Wellness Village, a vibrant hub where 90+ brands activate across fitness, health, wellness, and lifestyle. 2025 highlights included BLOOM Energy Drinks, a lululemon retail pop-up, SWTHZ Cold Plunges, and immersive experiences spanning protein innovation, hydration, skincare, and recovery. This isn’t just a vendor area. It’s where brands meet attendees at their peak engagement, creating moments that last.

Ideal Brand Categories

• Active lifestyle (hydration, supplements, wearables)
• Apparel and equipment (athleticwear, footwear, connected fitness)
• Beauty and wellness (skincare, med spa, recovery)
• Health-forward food and beverage

Activation Formats

• Premium footprints (10x10 to 40x40)
• Interactive demos and branded lounges
• Talent integrations
• Amplified content through 65+ top creators in fitness, wellness, beauty, and lifestyle

Beyond brand exposure, Faces of Fitness is built on impact. The festival partners with Urban Initiatives, supporting 50,000 underserved Chicago youth through sports, fitness, and play during the 2025–2026 school year.

In just four years, Faces of Fitness Chicago has cemented itself as the cultural intersection of fitness, music, and lifestyle. It’s where brands don’t just show up. They become part of the movement.