Dillo Day 2026

Dillo Day is the largest student-run music festival in the U.S., produced by Northwestern University’s Mayfest Productions. With over 50 years of history, Dillo Day is more than a concert—it’s a cultural tradition that unites the Northwestern campus, Evanston locals, and alumni for one unforgettable day on the Lakefill.

Every year, the festival delivers performances from top global headliners (past artists include Kendrick Lamar, Steve Aoki, A$AP Ferg, and Offset) alongside emerging talent, making it a unique blend of mainstream and discovery.

The festival draws 10,000+ attendees and has an expansive digital footprint, including 2M+ TikTok views, 18,000+ app page views, and coverage from campus, local, and national media. With nearly 90% of Northwestern students attending, it’s the centerpiece of campus life and an unbeatable opportunity for brands to engage a premium 18–24-year-old demographic.

For brands, Dillo Day means integration at the heart of Gen Z culture—through live experiences, digital touchpoints, and long-lasting cultural relevance.