Daytona Speedweeks & Daytona 500

Daytona Speedweeks is the sport’s biggest week, culminating in the legendary Daytona 500, NASCAR’s most prestigious race. Held every February, this four-day series transforms Daytona Beach into a motorsport carnival.

Specifically, the Daytona 500 is the biggest motorsport event in America—and the official launch of the NASCAR season. Known as “The Great American Race,” it draws over 100,000 fans on-site and delivers primetime exposure on FOX Sports with a national broadcast audience in the millions.

It’s more than just a race—it’s a cultural moment. A magnet for diehard fans, mainstream audiences, and brand activation, the Daytona 500 offers a one-of-a-kind platform to drive visibility at speed.