Crescent City Classic 10K 2026

The Crescent City Classic 10K is one of the most celebrated road races in the country—and a New Orleans tradition since 1979. Held annually on the Saturday before Easter, it attracts over 20,000 participants ranging from elite runners to beer-cooler pushers, all racing through the heart of the French Quarter and finishing under the iconic oak trees of City Park.

But this is more than a race—it's a three-day cultural experience, anchored by a two-day Health & Fitness Expo and capped by the Michelob Ultra RaceFest, complete with local music, VIP tents, and world-famous New Orleans cuisine.

With 100M+ impressions, 18K+ registrants, and 21K+ attendees at RaceFest, this is one of the South’s most high-visibility consumer events—and a perfect place for brands to engage with a health-conscious, fun-loving, and community-driven audience.

The event also drives purpose: the “Run for It” charity program raises over $1 million annually for local causes.